Beyond your training
Clinic Launch with Tanisha Allen
Build the clinic you actually want to own.
From your positioning and pricing to your brand, website, systems and launch, I'll guide the decisions using the same approach I would take if I were building the clinic myself.
Delivered through The Clinic Standard
How I work
If this were my clinic, this is how I'd build it
You've learned how to treat. Now let's build the business around it. These are the questions I would answer before opening a clinic of my own, and they are what Clinic Launch is designed to work through with you.
- If I were opening your clinic tomorrow, what would I do first?
- What would I call it?
- How would I position it?
- What treatments would I lead with?
- How would I price them?
- What would the brand look like?
- What would the website need to do?
- How would I make the client experience feel?
- What systems would I put in before opening?
- How would I actually launch it?
Work directly with Tanisha
Not a generic launch template
I'll work with you on the decisions that shape the business: what you offer, how you position it, what you charge, how it looks, how clients move through it and how you take it to market.
The aim is to build something commercially considered from the beginning, rather than trying to fix it all six months after opening.
Tanisha AllenStrategic lead
The key decisions: positioning, offer, pricing, brand direction and how you launch.
The Clinic StandardDelivery
The framework, project management and business systems that carry the plan through.
Specialist teamExecution
Brand, design and web work, where your package includes it.
Led by Tanisha Allen and delivered through The Clinic Standard.
Why Tanisha
Why build it with Tanisha?
Because your clinic should be built by someone who understands the treatment room and the business behind it.
- Founder of The Beauty Aesthetics Group
- Built and runs working aesthetics and medical aesthetics clinics
- Has opened, positioned and grown clinics of her own
- Works across the treatment room, the team, the client experience, education and the commercial side
- Over 13 years in the beauty and skin industry
That is the difference between a clinic that looks good and one that works as a business. This is not coaching, a web design package or a branding package. The outcome is a clinic built and prepared for launch.
The experience
From your idea to your opening day
Depending on the package, Clinic Launch works through:
Your idea
What do you want to build, and where are you starting from?
Your plans and starting point · Business and launch strategy
Your position
Who are we building for? What should the clinic be known for?
Ideal client · Clinic positioning · Competitor review
Your offer
Treatments · Service and treatment menu structure · Pricing · Packages · Client journey
Your brand
Name · Visual direction, colour and typography · Tone of voice · Photography direction · Social direction · Brand guidelines
Your digital clinic
Website · Enquiry journey · Booking flow · Treatment pages · Launch messaging
Your operations
Policies · Systems and workflows · Suppliers and equipment · Operational foundations
Your launch
Launch plan · Messaging and content · Opening strategy · Launch checklist · Next steps and growth
Built with Tanisha. Delivered through The Clinic Standard.
Every clinic starts from a different place, so the scope is agreed with you before any work begins. Not every item is part of every package.
Who it is for
This is for you if
- You have trained and do not know where to start
- You are setting up your first aesthetics, skin or beauty clinic
- You already work from home and want to make the business more professional
- You have a clinic, but the brand, website or systems feel pieced together
- You want help building it properly rather than learning everything through trial and error
You do not need to have trained with the Academy.
Train. Develop. Launch.
Where Clinic Launch fits
The Academy teaches the treatments. Clinic Launch builds the clinic around them. The Clinic Standard supports the business as it grows.
Beauty Aesthetics Academy
Train
Practical courses in working clinics
Beauty Aesthetics Academy
Develop
Advanced training and online study
Clinic Launch with Tanisha Allen
Launch
Build and open your clinic with Tanisha
The Clinic Standard
Build & grow
Business education, systems and growth
Packages
Bespoke packages
Apply for availability and scope.
Support ranges from strategic guidance to a full done-for-you launch. Tell us where you are now and what you want to build, and we will come back with what would work for you.
A limited number of Clinic Launch projects are taken on at one time, because Tanisha leads the strategy on each one.
Clinic Launch with Tanisha Allen
Apply for Clinic Launch
A few questions about where you are and what you want to build, so the first conversation is a useful one.
Clinic Launch is led by Tanisha Allen and delivered through The Clinic Standard, our business education and clinic-growth platform. It is a service, not an Academy course, and it does not lead to a training certificate.
Prefer to talk first? 01243 697979
Looking for training rather than clinic setup? See all courses