Online · Business and clinic
Creating a Premium Client Journey
Every touchpoint from first message to review, designed deliberately.
Offered through The Clinic Standard
This course is clinic-owner and business education, which the Group delivers through The Clinic Standard. The Academy teaches the clinical and practitioner side; The Clinic Standard teaches you to run the clinic.
About this course
Premium is not price; it is consistency. This course maps the client journey from enquiry, booking and reminders through arrival, treatment, aftercare and review, and shows how to design each step so the experience is the same on a busy Saturday as on a quiet Tuesday.
Who it is for: Clinic owners and practitioners who want to be known for the experience.
What you will be able to do
- Map the client journey end to end.
- Design touchpoints that are consistent and on-brand.
- Set standards for communication and environment.
- Build aftercare and review into the journey.
- Measure and improve the experience.
Course content
1.Mapping the journey
- Touchpoints from enquiry to review · knowledge check
2.Designing the experience
- Standards, environment and communication
- Measuring and improving · knowledge check
3.Final assessment
Pass mark 75%. Academy certificate on passing with every lesson complete.
The Beauty Aesthetics Academy is an Approved Provider with The CPD Group (#779331). Provider status is separate from the accreditation of an individual course; this course: cpd accreditation planned.
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